0495007757_66664 Essays - Psychology, Behavioural Sciences

Chapter 8 Rational-Emotive-Behavior Therapy and Cognitive-Behavior Therapy CHAPTER OVERVIEW Rational-Emotive-Behavior Therapy (REBT), developed by Albert Ellis, is a therapy that consciously uses cognitive, emotive, and behavioral techniques to help clients. REBT theorists stress that human beings have choices. The control of ideas, attitudes, feelings, and actions is specific to the person who arranges a life according to personal dictates. Having little control over what happens or what actually exists, people do have choices and control over how they view the world and how they react to difficulties. CHAPTER OBJECTIVES After completing this chapter, the student will be able to: 1. Identify the philosophical assumptions associated with rational- emotive behavior therapy and cognitive-behavior therapy. 2. Explain the nature of people according to rational-emotive-behavior therapy. 3. Discuss rational and irrational thoughts and the three areas in which people hold irrational beliefs. 4. Describe the REBT process of teaching people to think and behave in more personally satisfying ways. 5. Summarize the "A, B, C, D, and E," approach to counseling. 6. Compare and contrast REBT with other theories. Evaluate the limitations and contributions of the REBT approach to counseling. CHAPTER SUMMARY Rational-Emotive-Behavior Therapy (REBT) has emerged from what Albert Ellis considered a limited rational-persuasive therapy into a therapy that consciously uses cognitive, emotive, and behavioral techniques to help clients. Ellis considers himself a philosophical or educational therapist who uses a didactic, cognition-oriented, explicative approach to change. Founded on the idea that what distresses people is not the event but their judgment of the event, REBT theorists stress that human beings have choices about their thoughts. The control of ideas, attitudes, feelings, and actions is specific to the person who arranges a life according to personal dictates. Having little control over what happens or what actually exists, people do have both choices and controls over how they view the world and react to difficulties. Ellis viewed humans as naturally irrational, self-defeating individuals who need to be taught to change crooked thinking from self-defeating musts, shoulds, oughts, and demands. People can be helpful and loving as long as they do not think irrationally. The three areas in which people hold irrational beliefs are in thinking that they must be perfect, that others must be perfect, and that the world must be a perfect place in which to live. The goal of the therapy is to teach people to think and behave in a more personally satisfying way by making them realize they have a choice between self-defeating, negative behavior and thought and a more efficient, enhancing, positive behavior. This is accomplished by teaching people to take responsibility for their own logical thinking and the consequences or behaviors that follow it. Ellis theorized that a belief system - what people tell themselves about an event - determines responses or feelings toward that event. People naturally and easily think crookedly, express emotions inappropriately and behave in a self-defeating manner. REBT teaches how to do otherwise. Irrational beliefs cause trouble. Lists of common irrational beliefs that lead to negative emotions and stress in children, adolescents, and parents are included in the chapter. Irrationals beliefs can form a chain of further irrational beliefs. The categories of those thoughts are self- defeating beliefs, highly rigid and dogmatic beliefs, antisocial beliefs, unrealistic beliefs and contradictory beliefs. The goal of REBT is to teach people to think and behave in a more personally satisfying way by making them realize they have a choice between self-defeating, negative behavior and efficient, enhancing, positive behavior. The first objective of therapy is to show a person how irrational beliefs or attitudes create dysfunctional consequences such as anger, depression, or anxiety. The second objective is to teach the client how to dispute or crumble the irrational beliefs and replace them with rational thoughts. This will allow the client to escape the cycle of negative feelings and be free to choose behaviors that eliminate the problem or the disappointing impact of the problem. "A, B, C, D, and E" refer to these ideas. A is the activating event. B is the person's reaction to the event. C represents the consequences or feelings resulting from the person's evaluation of the activating event. D represents the disputing arguments that can be used to attack the irrational self-messages included in the evaluation of the activating event. E is the answers given to the questions raised in D. REBT is direct, didactic, confrontational and verbally active counseling. Several factors help counselors detect irrational thinking. They can look for overgeneralizations, distortions, deletions, catastrophizing, absolutes, condemning and fortune-telling. Once the irrational beliefs are recognized, the counselor disputes and challenges them. Ultimately

All About Famous Memorials and Monuments of the U.S.

All About Famous Memorials and Monuments of the U.S. How do we remember important events? How can we best honor our dead? Should we pay tribute with realistic sculptures of our heroes? Or, will the monument be more meaningful and profound if we choose abstract forms? Sometimes the horror of events are too unreal to accurately represent. The design of a monument or memorial is often more symbolic than an accurate representation. Powerful Memorials in the U.S. National September 11 Memorial, New York, NYU.S.S. Arizona, Honolulu, HIVietnam Veterans Memorial, Jefferson Memorial, Washington Monument, Lincoln Memorial, and the National WWII Memorial in Washington, D.C.Gateway Arch, St. Louis, MOMount Rushmore National Memorial, SD Often the most powerful memorials - the monuments that stir strong emotion - are surrounded with controversy. The memorials and monuments listed here show various ways architects and designers have chosen to honor heroes, respond to tragedies, or commemorate important events. The memorial is there to provide an experience, Michael Arad has said. That experience, no doubt, involves memory. It is no surprise that the word memorial comes from the Latin word memoria, meaning memory. Architecture is memory. Memorials and monuments tell a story. To Honor and Remember People and Events How many buildings have you lived in? Where did you make your home when you were a child? when you first went to school? first fell in love? Our memories are inextricably tied with place. Events in our lives are permanently entangled with where they happened. Even when all the details may be fuzzy, the sense of place is forever with us. Architecture can be powerful markers of memories, so commanding that we sometimes consciously create memorials to honor and remember people and events. We may make a crude twig cross to commemorate a childhood pet. The carved stone on a family members burial site is built to stand for centuries. Bronze plaques remind a nation of bravery in face of adversity. Concrete tombs can visually present the scope of tragedies. How do we use architecture to express loss and hope for renewal? Does it make sense to spend millions of dollars building September 11 memorials? How we spend our money is an ongoing debate for families, nations, and institutions. The First Monuments and Memorials The earliest creations built by man for purposes other than shelter were spiritual in nature  - monuments to higher powers and memorials to honor the dead. One thinks of the prehistoric Stonehenge in Britain and the Grecian Parthenon built in 432 B.C. for the goddess Athena. The first memorials may have been the great pyramids in Egypt, the tombs of the great kings and pharaohs. Historically, human beings remember events related to war. As tribal conflicts became wars between nation states, the victors have built monuments to their victories. Monuments designed as arches can be traced back to the triumphal arches of Rome, such as the Arch of Titus (A.D. 82) and the  Arch of Constantine (A.D. 315). These Roman arches influenced 19th and 20th century war memorials around the world, including one of the most famous triumphal arches, the 1836 Arc de Triomphe in Paris, France. American War Memorials and Monuments The 1842 Bunker Hill Memorial near Boston, Massachusetts memorializes the American Revolution and the battle that took place on this sacred ground. In the United States, battlegrounds themselves are often considered the memorial. Throughout American history, memorial architecture has been built both locally and nationally. American Civil War: Monuments to Civil War heroes continue to divide the nation. Communities and groups who had erected monuments to Confederate war heroes of the 19th century found these memorials being removed in the 21st century  - remembering a culture of slavery and white supremacy became untolerable to a society struggling with inclusion.  Architecture can stir emotions and controversy. Less controversial is the 1866 Civil War Unknowns Monument, the first Tomb of the Unknown Soldier in Arlington Cemetery. It is a mass grave of over 2,000 soldiers, both Union and Confederate, whose bones and bodies were picked up after gruesome battles. The tomb is inscribed in stone: Beneath this stone repose the bones of two thousand one hundred and eleven unknown soldiers gathered after the war from the fields of Bull Run, and the route to the Rappahanock, their remains could not be identified. But their names and deaths are recorded in the archives of their country, and its grateful citizens honor them as of their noble army of martyrs. May they rest in peace! September. A. D. 1866. World War I: A National World War I Memorial called The Weight of Sacrifice officially marks the 100th anniversary of the end of WWI as it is dedicated on November 11, 2018. The memorial design competition was won by the Chicago-based architect Joseph Weishaar and New York City sculptor Sabin Howard. The memorial in Washington, DCs Pershing Park is the first national monument to this war event. The 1926 Liberty Memorial in Kansas City, Missouri had been considered a national memorial because of the number of soldiers who passed through the city on their way to war. The District of Columbia War Memorial in Washington, D.C. is considered a local monument. World War II:  Dedicated in 2004, the National World War II Memorial is located on the National Mall in Washington, D.C. Friedrich St.Florian, the Austrian-born architect, won the competition with his highly symbolic design. Down the road from St.Florians memorial is the iconic Iwo Jima Memorial. Near Arlington National Cemetery, the statue replicates a dynamic photograph depicting an important event in WWII Pacific War history. The 1954 statue, however, is really called the United States Marine Corps War Memorial and is dedicated to all Marines who have given their lives in defense of the United States since 1775. Similarly, the nearby 2006 United States Air Force Memorial  and the 1987 United States Navy Memorial honor those military branches. The horrors of WWII may best be depicted at the U.S.S. Arizona Memorial at Pearl Harbor, Hawaii, a 1962 museum built over the hull of a sunken battleship. Keeping the ruins of war has been a popular way to impress memories of war on future generations. In Hiroshima, Japan the Atomic Bomb Dome, the remains of a building from the 1945 atomic bomb attack, is central to the Hiroshima Peace Memorial Park. Korean War: The Korean War Veterans Memorial in Washington, D.C. was dedicated July 27, 1995, decades after the 1953 armistice. Unlike other memorials, the Korean War Veterans Memorial honors the nearly six million Americans who served during the three-year conflict and not just the men and women who gave their lives. Vietnam War: The Vietnam Veterans Memorial Wall - the controversial design by architect Maya Lin - was dedicated in 1982 and remains one of the most visited sites in Washington, D.C. One of its most emotional appeals is the reflective nature of the engraved stone, where a viewers image can literally be reflected while reflecting on the names of the dead and missing. A bronze statue of three soldiers was added in 1964 and the  Vietnam Womens Memorial statue was added in 1993. Terrorism: A new type of war for the United States is undeclared, yet the horror of terrorism is everpresent. Michael Arads vision for a National September 11 Memorial in New York City reflects the absence of what once existed - both buildings and people are to be remembered. In Shanksville, Pennsylvania, a 90-foot wind chime called the Tower of Voices houses 40 tonal tubes that sing together as the voices of the 40 passengers and crew of United Flight 93. September 11 memorials often use symbolism to honor place and people. The Tower of Voices in Shanksville, Pennsylvania. Jeff Swensen/Getty Images (cropped) Tomb of the Unknown Soldier The 1921 Tomb of the Unknowns, or the Tomb of the Unknown Soldiers, at Arlington National Cemetery is a simple white marble sarcophagus (coffin) that holds powerful symbolic meaning. Like the walls of the 1922 Lincoln Memorial, the Tomb of the Unknowns is constructed with bright white marble from the Yule Quarry in Colorado. Neoclassical pilasters, wreaths representing the major battles of World War I, and Grecian figures symbolizing Peace, Victory, and Valor decorate the marble panels. One panel is inscribed: HERE RESTS IN HONORED GLORY AN AMERICAN SOLDIER KNOWN BUT TO GOD. Although the Tomb of the Unknowns holds the remains of only a few individuals, the site honors the many unidentified men and women who gave their lives in armed conflict. The Tomb of the Unknowns also underscores Americas commitment to account for all service members who are missing - an idea that gained prominence after the Civil War. Both the Tomb of the Unknowns and the earlier Civil War Unknowns Monument have been the focus of remembrance since the first Decoration Day, now called Memorial Day, when spring flowers are used to decorate the graves of fallen soldiers. Holocaust Memorials Millions of people were killed between 1933 and 1945 in what is known as the Holocaust or Shoah. Remembering the horror of the slaughter is an attempt to never allow its repeat. Two of the best-known memorials are museums by two well-known architects. The Memorial to the Murdered Jews of Europe in Berlin, Germany, was designed by Peter Eisenman and the Yad Vashem Holocaust History Museum in Jerusalem is by Moshe Safdie. The United States Holocaust Memorial Museum in Washington, D.C. opened inn 1993 as a living memorial to the Holocaust. In Europe, artist Gunter Demnig has created Stolpersteine or stumbling stones to memorialize the last known addresss of victims. Architect Daniel Libeskind has created a Jewish Museum in Berlin, Germany and the Ohio Holocaust and Liberators Memorial in Columbus, Ohio. For some Holocaust survivors, remembering the horrors has been neither easy nor desireable. The history of the Holocaust Memorial in Miami Beach, Florida has its own story of objection and disapproval - yet the resulting sculpture garden is profound and moving. Monuments and Memorials to Leaders, Groups, and Movements Until the 21st century, United States Presidents have been revered. One thinks of the great heads carved in stone at the Mount Rushmore National Memorial in the Black Hills of South Dakota. The Jefferson Memorial, Washington Monument, and Lincoln Memorial are three of the most well-known architecture destinations created for the public in all of Washington, D.C. In 1997, the Franklin Delano Roosevelt Memorial was added to the presidential mix in the nations capital. The John Fitzgerald Kennedy Memorial by Pritzker Laureate Philip Johnson is located in Dallas, Texas - the site of the presidential assassination. Consensus is never unanimous for which U.S. Presidents deserve to be remembered. Agreement is even less harmonious for other leaders, groups, and movements. The Martin Luther King Jr. Memorial in Washington, D.C. is a case in point - bickering before and after it was dedicated in 2011. The Civil Right Memorial in Montgomery, Alabama, designed by Maya Lin, was dedicated in 1989 to far less controversy. National memorials and monuments to the plight of disenfranchised Americans  - Native Americans, Black Americans, and LGBT Americans, for example - are few or nonexistant, except for museums. The design of monuments is often modelled after historic architecture of the past. For example, the iconic 1892 Washington Square Arch in New York Citys Greenwich Village looks strikingly similar to the triumphal stone arches built since the Roman Arch of Titus from the year 82. Likewise, the 1910 Pilgrim Monument in Provincetown, Massachusetts was designed specifically after the 14th century Torre Del Mangia in Siena, Italy. Design is not materials, however, as the tower rising on Cape Cod is not Italian brick but made of granite from Maine  - the tallest all-granite structure in the U.S. Monuments to Ideals The St. Louis Gateway Arch is an homage to Westward Expansion. The Statue of Liberty National Monument is a monument to the ideals of freedom and opportunity. Nearby on Roosevelt Island in New York City, the Franklin D. Roosevelt Four Freedoms Park, designed by modernist architect Louis I. Kahn,  is a memorial not only to FDR, but also to his vision of basic human rights. Sometimes we build memorials to remind us of whats important. Why We Need Monuments and Memorials Monuments and memorials ultimately tell stories, the tales important to their human creators. Architecture, including memorials and monuments, is an expressive tool. Design can show prosperity, whimsy, solemnity, or a combination of qualities. But architecture doesnt need to be big and expensive to ensure memory. When we build things, sometimes the purpose is an obvious marker of a life or an event to be remembered. But anything we build can kindle the flames of memory. In the words of John Ruskin (1819-1900): Therefore, when we build, let us think that we build for ever. Let it not be for present delight, nor for present use alone; let it be such work as our descendants will thank us for, and let us think, as we lay stone on stone, that a time is to come when those stones will be held sacred because our hands have touched them, and that men will say as they look upon the labor and wrought substance of them, See! this our fathers did for us. - Section X, The Lamp of Memory, The Seven Lamps of Architecture, 1849 Sources Eva Hagberg, How Architecture Commemorates Tragedy, Metropolis, June 28, 2005, metropolismag.com/uncategorized/how-architecture-commemorates-tragedy/History of the Marine Corps War Memorial, National Park Service, https://www.nps.gov/gwmp/learn/historyculture/usmcwarmemorial.htm David A. Graham. The Stubborn Persistence of Confederate Monuments, The Atlantic, April 26, 2016, https://www.theatlantic.com/politics/archive/2016/04/the-stubborn-persistence-of-confederate-monuments/479751/Civil War Unknown Monument, Arlington National Cemetery, arlingtoncemetery.mil/Explore/Monuments-and-Memorials/Civil-War-Unknowns History of the Holocaust Memorial, Holocaust Memorial Miami Beach, https://holocaustmemorialmiamibeach.org/about/history/Quick Facts, Pilgrim Monument, https://www.pilgrim-monument.org/pilgrim-monument/Additional Photo Credits: USS Arizona National Memorial, MPI/Getty Images (cropped); Atomic Bomb Dome, Craig Pershouse/Getty Images; Pilgrim Monument, haveseen/Getty Images; Torr e del Mangia, Nadya85/Getty Images (cropped)

Religion and Theology Questions Assignment Example | Topics and Well Written Essays - 1000 words

Religion and Theology Questions - Assignment Example In Jainism, dharma refers to the eternal law which all of its followers must adopt thereby becoming indifferent of the material senses of the world. It promotes a sense of self-denial and nonviolence. Karma, more than being just a principle, is a way of preventing sins in Jainism (Andrea & Overfield, 2012). Karma in Jainism also acquires a physical and material exists within the soul rather than being the consequence of an action. In Buddhism, dharma refers to the law of righteousness, especially as it was taught by Buddha himself. Dharma in Buddhism characterizes that universal law of nature that spans the mundane and extra-mundane, engendering the duties of Man as realizing through meditation as did the Buddha (Andrea & Overfield, 2012). In Buddhism, Karma not merely relies on one’s actions but also on the intention behind any action. As such, Karma explains the causal relationship between the various actions and the kind of next life which leads to. While the basic concept of dharma is the same in all three traditions, Hindus understand it as a natural law that governs social relations and responsibilities. On the other hand, dharma in Buddhism refers to the teachings of Buddha as well as the mental states experienced by Man. These include all the impulses and conscious thoughts. Further, the concept of karma differs in Hinduism and Jainism whereby karma in Hinduism does not occupy an existential state within the soul whereas it occupies a material state within one’s soul in Jainism. 2. Being monotheistic religions, there is one God in all three Abrahamic religions although the concept of God differs in each of these. As noted by Neusner, Chilton & Graham (2002), Christians and Muslims rely on cumulative knowledge of God as added on by each additional scripture. Jews, however, rely on a dual knowledge of God through oral and written Torah.  

Macroeconomics Essay Example | Topics and Well Written Essays - 1000 words

Macroeconomics - Essay Example The industry generates a lot of revenues for the United States, but the amounts of jobs created by these companies are limited and specialized. According to the article innovation and economic growth are two correlated concepts. An organization that has done a good job in promoting medical innovation is the National Institute of Health. In order for more innovation to occur in the United States across different industries the federal government and the academic community have to get more involved. The federal government can finance innovative projects by providing research grants to organizations. The government can also perform their own research in-house in order to promote innovation. In 2010 the government showed that its involvement can affect the private industry directly. The US government took over GM Corporation to safeguard the company from bankruptcy in to protect a car company that is currently one of the most innovative players in the auto industry. One of the showcase p roducts developed by GM is the Chevy Volt, a care capable of giving over 230 miles per gallon. The network of private and public universities in the United States is a big contributor to innovation in this nation. Universities receive funds from both the private and public industry in order to perform research. ... Exposing students to the research environment is the best way to get more students interested in pursuing careers dedicated to research. The colleges of this nation have to develop more scientist and engineers so that there won’t be a shortage of talent in the private industry. Basic research is often what economist called a ‘public good’ which offers economic returns for years to come (Leonhardt). An issue identified by the author of the article which is hurting the long term ability of the United States to get involved in innovative projects is the fact that our basic educational system is flawed. There are many students graduating from high school that do not have the capabilities and basic knowledge in math and science in order to perform research in innovative projects. Innovation is something that is not created out of thin air. People must provide the ideas needed to create innovative projects. The US Congress has to rethink its strategy concerning our chil dren’s educational system. More teachers need to be hired these teachers need better training in order to better prepare students for the realities of the working world. In high school teachers should encourage students to participate in events such as the science fair which promote innovation. The US government has to increase its educational budget to provide teachers and students access to better materials. A topic that was discussed by the author which has tremendous implication in the development of innovation is the use of clean energy. There has to be greater innovation in the green movement in order to develop alternative sources of energy that are not based on petroleum. Our society has to realize that the dependency on crude is not

Primary internal and external influences to LOreal

Primary internal and external influences to LOreal These influences as in internal and external can be determined by analysing the Strengths of organisation in terms of available resources like skilled staffs, financial capability,core competent of organisations, innovation, people say your strengths today mighty be your weakness tomorrow in the global business environment, Weakness of organisation can be poor technology and systems in use, lack of market orientation, lack of research and development, uncompetent personnel, poor type and range of products, which will lead the orgainisation in to poor peformance not achieving companys goals. The opportunities in social and cultural aspects example Loreal in United States, economic advantage example new emerging market like Africa, Asia, Europe, New techology . Threats of organisation is changes in business environment where a firm is running its business, the competion from other competitors, political issues, change in customers life style,supplies shortage. According to casestudy shows number of influences to LOreal as subjected. In internal and external influences were about to build the organisation structure which can be global administration and cope with the external global environment by stabilising their resources so they can be competent to gain the capability to compete against other competitors. They been able to build up the organisation strengths through carefully plans strategy of acquring other cosmetics companies so they can spread up their wings in the international markets by using strong and potential brands in their new and existing global markets ,which some of the brands were Loreal origin brands like lancome and other adopted brands like matrix, Maybelline, Kiehls, soft sheen and carson. Also moving business strategy from domestic strategy to international strategy that will enable the company to compete in global environment, The marketing failure during 1953 after entering U.S market through the company formed li censee Cosmair Inc. to distribute LOreal products(pg3 on the case study) this made the corporate management of LOreal to structure their corporate plans from failure to success, But management did able to consider company redisign to gain key success through designing good distribution channels, flaxible management development of internal structure and culture so they can cope with outside business environment to maintain stability, example LOreal managent under Dalle able to take the company to public(1963), sold off the companys soap unit and also did able to respond in political issues of state control of frances top companies(pg3 on case study). The current organisational structure were doing well in terms of achieving goals in case study it shows they had good reputation and market share in france and also in europe even though they were selling their products to customers in premium price and later they manage expand organisation structure through acquiring other cosmetics company in europe so they can enter in U.S market . Organisation were recruiting skilled and talented staffs can able to run up the company to successful point in future time without looking location of individual, example Lindsay Owen Jones who was CEO british born(case study pg 4). Good allocation of resources to invest in foreign markets enables LOreal to gain other oppotunities apart from U.S market. Example Loreal management after bought the brand of Helena Rubinstein was best opportunity to go extra miles to gain other markets which are outside of U.S like Europe,Japan and Asia and brand has very good market awereness to its customers. Through acqu isation Loreal company were able to access available resources from other company like distribution channels, skilled staffs. Because of global marketing environment Lindsay Owen Jones the CEO of LOreal he started to redisgn the corporate strategy so the company can able to cope with the international geographical environment of where will operates, below here shows the Strategic Choices of certain company can use four basic strategies to enter and compete when decide to operate in international market like follows:- Pressure for Local GLOBAL STRATEGY TRANSNATIONAL STRATEGY INTERNATIONAL STRATEGY MULTI-DOMESTIC STRATEGY High Cost pressure Low Low Pressure for local High Transnational Strategy. This strategy firms must exploit experience curve cost economies and location economies, transfer distinctive competencies within the firm and pay attention for pressures for localisation. To do this their need to be flows of knowledge from the parent to subsidiaries, flow from foreign subsidiaries to the home country, and from foreign subsidiaries to foreign subsidiaries, a process that known as global learning. The approach of transnationals is not appropriate in all situations, nor is it without costs. Where demands for local responsiveness are low, a global strategy may still be the most appropriate . The coordination and management challenges of a transnational also create higher cost and benifits than with one of the more traditional strategies. A transinational strategy makes sense when a firm faces high pressure for cost reductions, high pressures for local responsiveness, and where there are significant opportunities for leveraging valuable skills within a multinationals glo bal network of operation. In some ways companys that pursue a transnational strategy are trying to simultaneously achieve cost and differentiation advantages. As attractive as this may sound, the strategy is not easy to pursue. Pressure for local responsiveness and cost reductions place conflicting demand on a firm, being locally responsive raises costs. Global Strategy. Firms that pursue a global strategy focus on increasing profitability by reaping the cost reductions that come from experience curves effects and location economies. That can be called a company pursuing low cost strategy. The production, marketing and research and development activities of firms pursuing a global strategy are concentrated in a few favorable locations. Global firms tend not to customise their product offering and marketing strategy to local conditions because customisation raises cost, it involves shorter production runs and the duplications of functions. Multidomestic Strategy Compay pursue this strategy orient themselves toward achieving maximum local responsiveness. The key distinguish feature of multidomestic firms is that they extensively customise both their product offering and their marketing strategy to match different national conditions. Consistent with this they also tend to establish a complete set of value creation activities. International Strategy In this strategy company try to create value by transferring valuable skills and products to foreign markets where indigenous competitors lack those skills and products. Most international firms have created value by transferring differentiated product offerings developed at home to new markets overseas. Analysis of how globalisation influences policies and decision making in LOreal. LOreal able to increase acquisation to maintain market share against other competitors so the company can stay into its business. Value creation were made into LOreal products by renovate those brands they were so strong in the market and had very good perception to its customers because if there is more value in the product that means there is value and trust between two parties, firm and customer. Because of globalisation LOreal did able to design the Organisation structure which will fit on the global environment the firm is facing. Barlett and Goshal outline a range of organisation structures developed by multinationals to meet these global challenges, Like as follows below. Global Co-ordination Low High International Divisions Global Products Companies International Subsidiaries Transinational Corporational Low Local Independence And Responsiveness High International Divisions The structure is appropriate where there is little requirement for global coordination and little need to tailor products to local requirements. Global Product Companies The need for greater global integration has seen many multinationals moving towards global product structures with product divisions integrating activities on a world wide basis from component supply, through manufacturing to research and development. This structure creates many opportunities to achieve cost efficiencies and transfer resources that are dependent upon sophisticated planning and control systems. However the pressures to respond to local needs seem to be increasing in many global markets. In case study page 10, CEO Owen Jones said that Loreal to be truly global company they need to promote around the world American brands because that was other great alternative in the beauty industry and also they didnt accept only local brands, by trying to put all LOreal brand everywhere by selling United states to Americans, Japanese, Chinese and Italian elegance to the Japanese, French beauty to Africans, and also Japanese chic to Brazillians. International Subsidiaries Many organisations are structured around international subsidiaries that respond more closely to the needs of the local market, often at the expense of control from the centre and a uniform organisational structure. However, whilst this structure has been appropriate in the past, as global competition becomes more intense, there may now be a need to look at greater global integration. Transnational Corporations The increasing pressures of global competition upon companies to both globally co-ordinate activities and respond to local needs has led to the emergence of the transnational organisation . The traditional multinational structures are seen to be converging upon a new organisational structure that depends upon an integrated network of interdependent resources. Also LOreal company according to case studies shows the numbers of responds to change the products offering to its customers through understanding their customers and the life styles they have. By using Ansoff four strategic options, he claimed that in marketing we can only ever be talking about products and markets, and that these can only be old, or existing, and new, or potential. Below is a figure shows Ansoff Matrix model in strategic choice. Products Present New Market Penetration LOW RISK Product Development MEDIUM RISK Market Development MEDIUM RISK Diversification HIGH RISK Exist Markets New Market penetration On this strategy present product and present market will be appropriate when a market is growing and not yet saturated, example Loreal company when was marketing in France market before decide to go abroad market. By attracting non users of the product, or purchasing rate of existing customers. The strategy can be implemented through increasing activity on one or more of the mix elements. Example aggressive promotion, pricing, using more intensive distribution. Product development. The strategy deals with New product at existing market, an organisation develops a new product to sell at its existing market. Sometimes can be simply the product refinement, could be change of taste or packaging. Product development is most prevalent when branding exists. Promotional aspects will be emphasise the added qualities of the new product and link it specifically to the security of and confidence in the brand. This strategy builds up customer loyalty and the benefits to be gained by purchase and other mix elements like distribution may remain unchanged. Market Development On this strategy is about the company sells the existing product at new market, is often found when a regional business wishes to expand or if new markets are emerging because of changes in consumer habits. It can also occur when a new use has been discovered for an existing product. Implentention of this strategy involves appealing to markets sectors not currently catered for and many mean a repositioning of products, new distribution methods or channels. Diversification This strategy is where new product will be sold in the new markets sometimes introduced so that the firm will not become too dependent on its existing strategic business units (SBUs), this is kind of insurance for future of the company incase of any disaster that would happen due to drastic environmental changes in future where the company is operating it business. This can be considered as means of growth and expansion of power to against competitors. The new product can me totally innovated which has never been seen in the marketplace, or the product is new to the firm but has already been the in the marketplace. Diversification can be Horizontal integration acquisation of another organisation which has a desired features, the firm that is acquired mighty use similar production methods, its distribution channels may highly effective and prove advantageous or has got great capacity. Or Vertical Integration where involves acquisition of some other enterprises in the chain of distribu tion between manufacturer and customer,can be forward towards customer or backwards towards the source of materials. Other diversification also can be Conglomeration where moves a company away from the its existing product market situation into an entirely new area in order to satisfy a primary objective. Critical evaluation of the effectiveness of LOreal response to globalisation. Due to global environment has its complexity and uncertainties, LOreal did able to respond through building organsation which will cope with changes in business environment by competing with other firms operating in the same beauty industry, LOreal was selling a products (e.g Lancome in cosmetics and LOreal professional in hair care) which targeting in high income customers by selling their products in high price, which limited the company to expand into international markets. Also their brands where only potential in Europe and not USA and the price strategy they were using were not accessible. This made LOreal management to review their marketing strategies into global level. LOreal had market entry strategy in USA market, first was licensee to cosmair to supply Loreal products after the strategy didnt perfom better, then Loreal management did apply another strategy which was acquisition strategy. There are different entry strategy to foreign markets a business company can use, ent ry strategy can be Turnkey project, Exporting, Franchising, Licensing or Joint ventures. Licensing agreement is at arrangement where by a licensor grants the rights intangible properry to another entity (the licensee) for a specified period, and in return the licensor receives a royalty fee from the licensee. Intangible property includes patents, inventions, formulas, Trademarks, processes and designs. Acquisation is about one firm buys another firm. Hamills model, Motives for acquisation are economic motives, strategic motives, finance motive and behavioral and managerial motive. Economic motives can be synergy in value chain,economies of scale, improved efficiency, purchase of managerial skills and unique resources. Strategic motives this can aslo be diversification,competitive by gaining market control or remove competitors or both, buy rather than build market share, or instant growth. Behavioral and managerial motives also this can be increasing management utility and sales growth, personal goals of senior managers, separation of ownership from control. Financial motives is about Financial engineering,Valuation gap theory and increasing shareholder value. In Addition of popular American brands such as Maybelline, Redken, Matrix, SoftSheen-Carson, and Ralph Lauren Fragrances to its portfolio of french brands, LOreal had created an international brand portfolio for consumers with a wide range of incomes and tastes in 140 countries. Because the market in France and part of Europe maybe were seems to be saturated, and LOreal perhaps was facing a bit competition from rival companies in france and other part of Europe made it to seek other new attractive market which was USA market to extend its market share and increase the revenue. By using Boston Consultancy Group Matrix(BCG) theory based on Market share and Market growth rate of the Small Business Units(SBUs). Boston Consultancy Group Matrix. STARS QUESTION MARKS CASH COWS DOGS High Market growth Low Relative Market Share Question Mark Are products which have low market share and are in high growth markets. The product has not yet reached a dominant position in the market. Although it may be generating funds, it still requires a lot of investment for development and the company must decide if they to keep investing. Star If Question marks succeed they become stars, leaders in high growth markets. Stars are the providers of tomorrow and the company with no stars should worry. On the figure above shows two star products, one which has the leading share in its market and one which has only slightly more share than its leading competitor. Efforts should be made to increase the share of the second product in order to secure its future profitability, particularly as the market has a very high growth rate this could be where future earnings lie. Also this stage may involve investment in promotion and distribution incase of competition, and Star can also produce revenue and use resources which may lead to break even. Cash Cow When market growth reaches a stable level, Stars become cash cows providing they hold a leading share of the market. If they lose any market share to the competition they will slip into either being a marginal Question Mark or at very worse,a Dog or sometimes if a firm continued to support other categories and neglegeted its cash cow then its could eventually become a dog. Cash Cows produce good revenue, do not require high investment and often mean the economies of scale can be gained. The money earned from cash cows should be used to invest into other products. Dog Dogs have a weak market share in low growth or stable markets. These products can often take up more time than they are worth. They usually produce low profits and very often incur losses. They will always consume cash, even if it is just in the time taken to manage them. Can be dropped by firm but is not wise to do immediately because they might still poduce profit and can also be used retention to customers. LOreal responded by creating competitive advantage against other competitors in beauty industry. Michael Porter Generic Strategy explained how the company can gain competitive advantage through differentiation, differentiation focus, cost leadership, and cost focus. LOreal management were able to differentiate their products through product divisions ( Consumer, Professional and Luxury products division). Also Loreal used cost leadership and cost focus, by created products range according to consumer classes, by selling them with different range of price, based on ethinic life styles from white to black people. Also Value Chain Analysis can be useful here to determine the response of Loreal beauty company to globalisation, Value Chain Diagram Planning model Computer Electronic Customer Aided Design Marketing Profiling research Online Procurements Automated Flexible Automated order Tele marketing After sales services, Warehouse manufacturing Processing Computerised delivery schedule Firm infrastructure HR Management Technology Management Procurement Inbound Operations Outbound Marketing and Services logistics logistics Sales Primary activities. Inbound logistics, dealing with storing, receiving and distributing the inputs to the product or service. Material handling, controlling stock and transport. Operations, concern of transform different inputs into final products or service, assembly and testing. Research and development, concerning about gathering useful information from the market like competitors in that market,customers, developing new product or lowering the cost of production ( LOreal, Research and development activities allowed the firm to reduce production costs). In the case study (pg11), Its says LOreal had strong commitment to research and development that many insiders considered to be among the firms most distinctive values and a comparative advantage over competitors. Through research and development they did able to discover the new hair Fructis shampoo product made from fruit sugar called fructose. Production can be creation of goods or services, example Fructis shampoo. Out bound logistics through local distribution channels which the company had control with it, acquisation enabled LOreal management to gain competence in distributing products to consumers. The Marketing and sales provide the means whereby consumers/users are made aware of the product or service and are able to purchase, Loreal provided product mix, enough advertising to their customers so the can be aware of their products offering to the market. Service, service includes all those activities which enhance or maintain the value product or service, such as training, installation, repair and spares. Support Activities in the value chain give inputs that allow the primary activities to occur, can materials management, human resource management by dealing with recruiting, training, development and rewarding people within the organisation, example in the case study Loreal hire people early in their careers and educate them so that they can become the future leaders of the company (i.e LOreal CEO, Lindsay Owen Jones and Kiehls president, Philip Clough). Information systems, and company infrastructure this can be the structure of organisation, control stystems and culture of the firm.

The Importance of Dreaming and Sleeping Essay -- Dreaming Dreams Psych

The Importance of Dreaming and Sleeping Dreams and dreaming is an important part of our lives. They’re a reliable source of insight, personal enrichment, and life affirming revelations. Dreams are the language of a person's subconscious mind. Before a person starts to dream, there are certain cycles or stages that a person goes through in their sleep. Sleeping is important to our lives. Many people spend about twenty five years sleeping and dreaming. There are four-ninety minute stages of sleep that a person goes through a night. To begin with stage one. This is when breathing is regular, heart rate slows down, and blood pressure decreases. A person could still be awake during this stage. Slowly the person drifts to stage two. During this stage, the person is unaware of what is going on in the outside surroundings. As the person falls deeper into sleep, the person goes into stage three and four. It is harder to wake someone up when they reached this stage. It takes about an hour for a person to go through all four stages. Yet, not everyone goes through all of these stages a night. Throughout the night, stages four and five repeated. REM (rapid eye movement) takes place when a person is at the deepest level of sleep. In REM, eyes move quickly under the eyelid. Dreaming takes place at this stage. Dreams occur more often and they are more real at this stage. These dreams are story like, intense, and passionate. (Encarta-psychology, CD-ROM) There are many ways to look at dreams. The psychoanalytic, biological, and cognitive views of dreaming. In psychoanalytic view, Freud came up with a theory called the "wish-fulfillment theory." Wish-fulfillment theory is " dream a interpretation that emphasizes the roles of the manifestation content of dreams" (Huffman, Vernoy, and Vernoy, 139). In a psychoanalytic view, they say that dreams are hidden signs of suppresses needs. In a biological perspective, they believe that dreams are not important- they are stimulation of brain cells. In a cognitive view, they believe dreams are an important part of information processing. (Huffman,Vernoy,and Vernoy, 140) There are no proven facts on why we dream. This is why there are a lot to go with these theories on dreaming. There alot of dream theorists that wrote on why people dream. Freud was always enchanted by dreams. He believed tha... ...(Encarta, Psychology, CDROM)These people say the dreams are important to live a full and complete life. It is difficult for us to study dreams and how they work while we’re sleeping. People can only decide for themselves and believe what they was to believe in. Only the dreamer can determine what is right or wrong. Outline I. Introduction to sleep A. Introduction statement II. Typical sleep cycle A. stages of sleep B. dreaming sleep III. Theories of sleep A. Freud’s theory B. Jung’s theory VI. Understanding dreams A. Self understandin B. Scientific understanding Bibliography 1.Encarta Psychology CD ROM 2.Karen Huffman, Mark Vernoy, Judith Vernoy PSYCHOLOGY IN ACTION Wiley John and Son. Inc. COPYRIGHT 1999 3.The CG Jung page HTTP//:WWW.CGJUNG.COM 4. The Sigmund Freud page HTTP//:WWW.LANDOW.BROWN.EDU Ps: to the person who gets this i got this with no bibliography or outline and every word and sentence was wrong but i did no reasearch and thats the part that worked for me and i used the internet to fine suitable pages and book titles hehe well hope your teacher likes it The Importance of Dreaming and Sleeping Essay -- Dreaming Dreams Psych The Importance of Dreaming and Sleeping Dreams and dreaming is an important part of our lives. They’re a reliable source of insight, personal enrichment, and life affirming revelations. Dreams are the language of a person's subconscious mind. Before a person starts to dream, there are certain cycles or stages that a person goes through in their sleep. Sleeping is important to our lives. Many people spend about twenty five years sleeping and dreaming. There are four-ninety minute stages of sleep that a person goes through a night. To begin with stage one. This is when breathing is regular, heart rate slows down, and blood pressure decreases. A person could still be awake during this stage. Slowly the person drifts to stage two. During this stage, the person is unaware of what is going on in the outside surroundings. As the person falls deeper into sleep, the person goes into stage three and four. It is harder to wake someone up when they reached this stage. It takes about an hour for a person to go through all four stages. Yet, not everyone goes through all of these stages a night. Throughout the night, stages four and five repeated. REM (rapid eye movement) takes place when a person is at the deepest level of sleep. In REM, eyes move quickly under the eyelid. Dreaming takes place at this stage. Dreams occur more often and they are more real at this stage. These dreams are story like, intense, and passionate. (Encarta-psychology, CD-ROM) There are many ways to look at dreams. The psychoanalytic, biological, and cognitive views of dreaming. In psychoanalytic view, Freud came up with a theory called the "wish-fulfillment theory." Wish-fulfillment theory is " dream a interpretation that emphasizes the roles of the manifestation content of dreams" (Huffman, Vernoy, and Vernoy, 139). In a psychoanalytic view, they say that dreams are hidden signs of suppresses needs. In a biological perspective, they believe that dreams are not important- they are stimulation of brain cells. In a cognitive view, they believe dreams are an important part of information processing. (Huffman,Vernoy,and Vernoy, 140) There are no proven facts on why we dream. This is why there are a lot to go with these theories on dreaming. There alot of dream theorists that wrote on why people dream. Freud was always enchanted by dreams. He believed tha... ...(Encarta, Psychology, CDROM)These people say the dreams are important to live a full and complete life. It is difficult for us to study dreams and how they work while we’re sleeping. People can only decide for themselves and believe what they was to believe in. Only the dreamer can determine what is right or wrong. Outline I. Introduction to sleep A. Introduction statement II. Typical sleep cycle A. stages of sleep B. dreaming sleep III. Theories of sleep A. Freud’s theory B. Jung’s theory VI. Understanding dreams A. Self understandin B. Scientific understanding Bibliography 1.Encarta Psychology CD ROM 2.Karen Huffman, Mark Vernoy, Judith Vernoy PSYCHOLOGY IN ACTION Wiley John and Son. Inc. COPYRIGHT 1999 3.The CG Jung page HTTP//:WWW.CGJUNG.COM 4. The Sigmund Freud page HTTP//:WWW.LANDOW.BROWN.EDU Ps: to the person who gets this i got this with no bibliography or outline and every word and sentence was wrong but i did no reasearch and thats the part that worked for me and i used the internet to fine suitable pages and book titles hehe well hope your teacher likes it

Documents in a Business Environment

The different styles of documents that could be used are spreadsheets, data sheets, slide shows, letters, fax documents and memos. The documents could be printed or they could be electronic format. 1. 2. When you create a document and store it onto your computed you can save it as different formats e. g. plain text (. txt) Microsoft word (. doc). PDF is another format that can be used but is not editable but you are able to change the formats from PDF to Microsoft word when saving. . 3. The documents I produce reflect the company itself so if I produce low quality ocuments with mistakes it doesn't give the company a professional image. A good quality document gives the customer a professional feel for the company and makes it easy to read, this also attracts the customers to the product. If the document is high quality it makes the documents easy to follow for the customer which gives them less work to do. 2. 2. 1 . To produce high quality documents there is many ways to do so.A high quality printer is a must for quality print outs, also a high quality photocopier so you get a neat clear print. A scanner is also very useful so you scan documents to their original orm. To make the documents look good quality you can add pictures to the document to give it a friendly look e. g. adding your company logo. You should also use a simple layout for a near look using a font size that everyone will be able to read. 2. 2. Different resources to produce documents could be the internet, spreadsheets, PowerPoint, Photoshop. 2. 3.Different types of technology available for inputting, formatting and editing text could be – A Computer (monitor, keyboard and mouse) or laptop. Printer or scanner and also word processing software. A normal way of adding text into a computer is hrough a keyboard that usually comes with the computer itself. All keyboards are laid out in near enough the same format. You press the letters on the keyboard that is then transferred onto your word document on the computer screen. In most organisations the word document that is used is Microsoft word.Microsoft word gives you many different ways to help you input and edit your text. You are able to use many different styles of fonts and are able to choose what size font you would like to use. You are also able to do a spell check which scans your full document looking tor any spelling mis ption to correct them. takes that nave occurred and gives you 3. 3. 1 . The benefits of agreeing the purpose, content, style and deadlines for the production of documents is that all documents are written to a specific audience and have a consistent message.The information in the document is easy to access and is clear, accurate and is readable. 3. 2. Before you start getting your documents together and organising them you need to find out how the documents is going to be presented, the information that is going to be in the document, who the document is for. You need to plan how long the ocum ent can be as you don't want to make it too long but don't want to not include not enough information and most importantly you need to know what the purpose of the document is.If you are producing a document you have never done before it would be best to do a rough plan of your work before you do the real copy and also you need to write in the right format (formal or informal) 3. 3. Text and non-text can easily be added into Microsoft word as it enables you to insert pictures, graphs, clip art and also text boxes. Microsoft excel and PowerPoint are other examples of programs that you can also add text and non-text to. . 4. Most word programs have integrated spell checkers that are constantly checking every work you type onto the document.Spell checkers are not always correct, for example it could try to correct â€Å"your† to you're† when it is not needed. Also, spell- check does not have every word so sometimes you will need to add your own words to the dictionary so n ext time you type it, it will show as correct. On Microsoft work to do a full spell check you go to ‘Review on the top bar and click ‘Spelling & grammar' on the left. 3. 5. Important documents whether majorly important or hardly important still have o be stored securely following certain policies and procedures like the Data Protection Act. It could be physical storage e. . putting into files or boxes and put away. Or it could be digital storage e. g. storing onto a hard drive or usb stick. Files that are stored in anyway have to be stored safely that no one else other than the people authorised can get access to. 3. 6. If personal information gets released to people without permission to see it can have serious consequences as it should be protected by the data protection act. t is important to meet deadlines because it saves time which means it saves oney and also we want to meet deadlines so we get things done quick and we are ahead of our competitors.Not meeting your deadlines means other people who are working on the same case can also not meet their deadlines as they have to wait on you. For example, if i do not get a pack out by 4. 45pm on the day the deal is sold the advisors have to wait another day on top of waiting to receive the pack back to submit the pack to the lender. This overall effects the income of the company which effects everyone else's salary and disrupts any bonus system put in place.